# What is SIMPLI FINANCE?

## •What is SIMPLI FINANCE?

**SIMPLI FINANCE is an investment tool designed to optimize and allocate your assets in DeFi across all DApps and chains. SIMPLI uses Artificial Intelligence (AI) algorithms to analyze data and allocate your assets according to your preference and risk tolerance which can be done with just one simple click.**

## •Who are we?

#### SIMPLI FINANCE LAB originated from a perfect blend of AI experts who own AI professional companies and Cryptonians. Our team enjoys converting complex materials into digestible information such as data analytics and visualization, etc. This is our expertise. 

Our team includes: 

[Chanwit Boonchuay, D.Eng., Project Coordinator and Principal Researcher](https://www.linkedin.com/in/chanwit-boonchuay-641626a1)

[Sivarat Malapet, Technical Lead](https://www.linkedin.com/in/sivaratmalapet)

[Artima Meechai, Community Lead](https://www.linkedin.com/in/artima-meechai-552131175/)

[Pittayathon Rinkaewngam, Data Scientist](https://www.linkedin.com/in/pittayathon-rinkaewngam-1a00041a1)

[Pakin Siwatammarat, Blockchain Developer](https://www.linkedin.com/in/ppirch/)

[Worawit Kaewplik, Data Engineer](https://www.linkedin.com/in/worawit-kaewplik-aa9442220/)

[Phonratichai Wairotchanaphuttha, AI & Full Stack Software Engineer](https://www.linkedin.com/in/phonratichai/)

[Sirawich Toyai, Project Manager](https://www.linkedin.com/in/sirawich-toyai-52614717b/)

Our advisors are:

[Weerakorn Ongsakul, Ph.D., Prof., CFA, ERP](https://www.linkedin.com/in/weerakorn-ongsakul-cfa-erp-6a2407103)

[Peerapat Chokesuwattanaskul, Ph.D.](https://www.linkedin.com/in/peerapat-chokesuwattanaskul)

## •Why SIMPLI FINANCE?

#### There are tons of pain-points in Decentralized Finance (DeFi), i.e. lack of knowledge, lack of experience, lack of time to learn and get familiar with all platforms & chains. It takes a lot of time and effort to truly understand all dimensions of DeFi. With SIMPLI FINANCE, all data will be systematically analyzed without any bias and illusion. We use Artificial Intelligence (AI) to allow users to ‘see the unseen’ by discovering investment options they would never have considered, and optimize for metrics such as Expected Return, Impermanent Loss Reduction, Maximum Drawdown, and Volatility. Our AI utilizes the Efficient Frontier Optimization Model to help you achieve the highest return (from all farms and platform options) at your level of volatility tolerance.

### Guides: Jump right in

Follow our handy guides to get started on the basics as quickly as possible:

{% content-ref url="simpli-platform/simpli-journey" %}
[simpli-journey](https://simplifinance-info.gitbook.io/simpli-finance-lab/simpli-platform/simpli-journey)
{% endcontent-ref %}

{% content-ref url="simpli-platform/protocol" %}
[protocol](https://simplifinance-info.gitbook.io/simpli-finance-lab/simpli-platform/protocol)
{% endcontent-ref %}

{% content-ref url="simpli-token/simplinomics" %}
[simplinomics](https://simplifinance-info.gitbook.io/simpli-finance-lab/simpli-token/simplinomics)
{% endcontent-ref %}

{% content-ref url="roadmap/to-do-list" %}
[to-do-list](https://simplifinance-info.gitbook.io/simpli-finance-lab/roadmap/to-do-list)
{% endcontent-ref %}

{% content-ref url="safe-n-sound/audit" %}
[audit](https://simplifinance-info.gitbook.io/simpli-finance-lab/safe-n-sound/audit)
{% endcontent-ref %}

{% content-ref url="contact/keep-in-touch" %}
[keep-in-touch](https://simplifinance-info.gitbook.io/simpli-finance-lab/contact/keep-in-touch)
{% endcontent-ref %}